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Five tactics for engaging your audience

A helpful guide

Five tactics for engaging your audience


As the performing arts find their way out of the COVID-19 Pandemic, it’s more important than ever to keep your audience engaged and excited about your work.

Re-engaging and rebuilding your audience is a key area of focus for keeping your seats filled and your productions funded. Using these five tactics in your theatre planning will help to connect with your audience more effectively and keep them excited about your season.

Learn how to...

  • Take an event-driven approach
  • Activate your email marketing
  • Make donation requests
  • Offer special pricing
  • Build your brand

Find lessons in every production...

No matter who you are as a theatre maker or what your motivation, change the way you think about your work and find simple, actionable tips to professionalize your production game.

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